allCanes needs the help of our loyal customer base when it comes to our 2006 catalog and how we should proceed. As we know, this is the information era and the power of the Internet is growing leaps and bounds every day.
With
allCanes.com we can upload/remove product in an instant. We currently stock over 700 items online - whereas the 2005 catalog featured 350 items. Once an item is sold out, it's taken down from the site. Conversely, when new merchandise hits our shelves during the season - it's immediately added to the site.
Obviously we are not afforded that same luxury with our first class catalog. Once it's shot in June and released in August, no changes can be made to the showcased inventory selection.
We are in the midst of putting together a catalog-related questionnaire. As we forge ahead into the information era, we want to make sure that we pay attention to the needs of all our customers. If you like the catalog, love it or have become indifferent since
allCanes.com has launched and grown - we need to know.
If you'd like to comment, please do so via the blog here. Just click 'comments' at the bottom of this particular blog, check 'other' and then comment away. Your thoughts are appreciated.
Below are a sample of the questions we'll be sending out.
- Which best describes how you purchase merchandise from
allCanes - in store, catalog, phone orders or online?
- How long have you been receiving our annual fall catalog - a few years, more than a few years or never before?
- How often do you annually shop with
allCanes.com?
- Have you ever ordered any merchandise from the catalog? If so, did you order online or phone in your order?
- How did you first discover
allCanes.com online - search engines, a link from another site, our catalog, etc.?
- If allCanes were to stop producing an annual catalog would you stop shopping with us, shop less, order more online or phone in your orders?
Any other thoughts or comments are appreciated.
Sincerely,
allCanes.com Management Team